Since 2018, it is already possible to get the most out of local campaigns, thanks to the possibility of enabling place extensions in Google Ads, so that ads can be displayed on Google Maps. This represents a great advance for geolocation campaigns in digital marketing . In addition, one of the main email address of Google My Business is that it allows great segmentation, so that you can launch personalized promotions and provide useful information to customers based on their location. As Google states in a recent Think With Google article , local campaigns are perfect for those businesses that focus their activity on their physical establishments, since it is currently possible email address Google Maps to send ads focused on the product. Businesses can promote a specific selection of items, for example. Social networks continue to evolve and make changes that affect both users and advertisers who use them as part of their marketing strategy. If we think about how to run an effective campaign on Facebook , we see that it is not the same now as it was a few years ago, and in the future the characteristics of Mark Zuckerberg's social network, as well as its tools and algorithms, will change. For this reason, it is essential to be aware of the trends and novelties that are beginning to see the light and that will have a great role later on.
New generations are coming, new technologies are coming, and consumer behavior on social media is constantly changing. A social network for everything One trend that is gradually taking shape is that of unification. We can see this on Facebook, which follows the line of the popular WeChat app , of unifying all kinds of services in a single tool. Today, Facebook is much more than a social network where you can share photos and interact with friends. In it we can discover new news and content, contact brands, buy products, make donations, write reviews and rate the places and businesses we have been to, and much more. In addition to all this, Mark Zuckerberg has already anticipated where the email address network is headed in the future , and one of the first changes willemail address be to integrate the private chats of Instagram, WhatsApp and Facebook Messenger into one. It is a change that does not imply the unification of the applications, but only of the chat. In this way, users will be able to send messages from Instagram to a WhatsApp contact, for example. The idea from Facebook is that if a user is using the social platform, they do not have to change the application to make any query, request services, buy, or write to a user of another messaging app. The result that is expected in the future: to have a social network for everything.
A new hyperconnected generation We are in the era in which the children of millennials begin to be protagonists. This is the Alpha generation, the first to be 100% digital and email address hyperconnected. The trend in this case is towards the use of chats other than the most traditional, as is the case with Snapchat, Instagram private messages, or Tik Tok. The great success of an app like Tik Tok is a reflection of what social networks will be like in the future . The platform has become a boom in the new generations, and more and more users are using this micro-video app that is already trying to compete with the big ones like Facebook and Instagram with new chat options. Local marketing, increasingly protagonist in social networks Local marketing is becoming more and more important. Users look for recommendations on social networks of local businesses and restaurants, and even Google Maps itself is becoming a tool that encompasses multiple email address that go beyond consulting a traditional map, taking a direction towards a new type of social network. Audiences are increasingly segmented and social networks provide local marketing solutions that are constantly evolving. The role of Artificial Intelligence We cannot forget Artificial Intelligence and its increasingly important role in social networks.