That it be understood by the personnel company email list apply it. That it be presented in an understandable way to facilitate analysis. For each indicator, it is recommended to make an indicator card . An adequate name of the indicator will help to identify more clearly the type of measurement that you want to carry out with it. Many times terms are used company email list can be understood in various ways, because they are not clearly defined. The correct designation corresponds to the definition of the concept to be valued. When developing indicators, try company email list to fall into redundancies, formulating the same concept in different ways.
Customer-related indicators Companies company email list carry out a study of the market in which they are going to operate and, by means of what is called a strategic marketing plan , they establish the market segments and the type of clients to company email list their products or services are destined. These segments represent the company's source of revenue. Once the company has identified and selected its market segments, it sets the objectives and action plans to company email list them. The most frequent indicators of use are: Market share : Reflects the proportion of sales in a given market made by the company or a business unit.
Through business associations, statistics from company email list agencies, and other public and private sources, information on the total market can be obtained. Customer Increment : Measures the rate at which the company or business unit attracts or wins new customers or business. Customer growth can be measured either by the number of customers, or by company email list sales to new customers. Customer retention : In this case, the indicator tracks customers to see if the company or business unit retains or maintains existing relationships with its customers. Companies that can easily identify their customers (distributors and wholesalers, company email list, industrial companies, etc.)